@shiela
- Followers 0
- Following 0
- Updates 651
Why there are so few separate trampoline parks anymore?
It used to seem as if trampoline parks were popping up everywhere. Kids sharing bouncing around on the trampolines and parties at these fun places. But you might have realized — there aren’t quite as many stand-alone trampoline parks anymore. What happened to them?
The Ascendance of the Mega Indoor Trampoline Chain
According to one analysis, fewer standalone trampoline parks have been created because chain indoor trampoline businesses are ascending. Big companies do business because they have large sums of money and resources to get trampoline parks built all over the country. They may also feature more activities and attractions than smaller jumps parks, which helps them draw in kids and families.
It’s expensive to run a trampoline park. You still have to pay rent, insurance, staff wages, maintenance and equipment. With so many trampoline parks vying for customers, smaller parks can find it difficult to generate enough money to cover all of these costs. The larger chains can afford to keep their prices down and are able to give discounts, making it difficult for smaller parks such as his to compete.
Safety Concerns and Liability Issues
Trampoline parks are fun, but they can also be dangerous. Kids can get injured if they don’t play by the rules or equipment is poorly maintained. Some families have become leery of going to trampoline parks, especially if they hear about any accidents or injuries at other locations. Even smaller parks might find it hard to meet safety thresholds and deal with liability concerns that can drive customers away.
Changing Trends in Recreational Activities
Kids' interests are always changing. Something that was cool a few years ago is probably not so cool. As trampoline park customers have so many other places to go for the same kinds of fun — video games, sports, indoor playgrounds — it’s clear that trampoline and adventure centers are working hard at differentiation. Fewer attractions for smaller parks may mean being unable to afford changing all of the time and have new activities that will bring back children.
Mergers and Acquisitions in the Trampoline Park Business
A few trampoline parks have banded together with larger companies or have been bought by them. This can actually be a good thing for smaller parks as they are able to tap into the resources and expertise of the bigger companies. But it can also have smaller parks lose their independent appeal and uniqueness. Customers might appreciate the homey feel and personal touch of a family-owned trampoline park over a large chain.
In short: There are a lot fewer stand-alone trampoline parks now. Factors that are contributing to the decline of smaller trampoline parks include the proliferation of mega indoor trampoline chains, higher operating costs and competition, safety concerns and liability issues, shifting leisure trends, and consolidation and acquisition within the trampoline park sector. Despite the ongoing popularity of trampoline parks for parents and kids as an exciting day out, it’s a challenge that smaller parks like Amirplay have to face up with in order to remain profitable in the increasingly competitive market.