What's the difference between digital shelf tagsESL tags and regular price tags?

Ever wondered what set digital shelf tags apart from price tags? OK, let’s take a look pricing decision in the retail world with Highlight!

Evolution of price tagging- Underneath it all

Price tagging has evolved over the years. Stores in the olden days used to issue paper price tags that had to be physically changed every time the price was updated. This could be rather time-consuming and also occasionally error-prone. But now that a digital shelf tag exists and we have technology.

The power of digital shelf tagging

Electronic shelf labels are digital price tags showing prices of products. They can be updated remotely, so store employees don’t have to do the manual work of changing each tag one by one. This saves not just time but mistakes in pricing. Best-in-class digital shelf tags can also show more information than a price tag, including product features or promotions.

A comparison of ESL tags to regular price tags

ESL tags, aka Electronic Shelf Labels, are another sub-type of digital shelf tags that are focused on retail stores. Traditional price tags simply display a product’s price, whereas ESL tags can display a lot more. They can integrate with a retailer’s inventory system and provide real-time pricing information, as well as details about a product’s availability. That means customers can always see the latest information when shopping.

How technology is transforming the business of the retail price tag

Retail price management, as it has been practiced for the past 300 years, has been modernized by technology. Digital shelf labels and ESL tags make it easy for stores to do some price matching and demand-based pricing of net prices. They are also able to execute promotions and sales more efficiently, with both lower response times in price updates. This agility provides retailers with a window into what competitive advantages in retail currently looks like.

All the efficiency of electronic shelf tags in the marketplace of today

Today’s retailers are working harder than ever to be as efficient as possible. Digital shelf tags are one-way stores can reduce this manpower and also make shopping easier on the consumer. Digital shelf tags can also be great when features need to add to them (e.g. scanning a tag with a phone to get more information on the item).

Digital shelf tags and ESL tags are revolutionizing the management of in-store pricing by retailers. Creative gadgets bring amazing advantages, in terms of time and money, and give the customers extra details about the desired product. As technology develops, we will for sure see further changes and progress in retail pricing tactics. And the great thing with Highlight is you can be ahead of the game for your shopping needs!