Advertising Signboards: 5 Design Trends Shaping Outdoor Marketing in 2024

Signboards occupy an important place in the world of advertising, as they are the first thing that grabs people attention and helps to spread a message awaygeo. Outdoor advertising is buzzing lately and Goodbong knows how important it is to keep up with all fads, even when developing your own campaign. Goodbong is one of the digital branding agency in Bangalore exploring various outdoor marketing techniques to present us in a way our audience cannot ignore, here are 5 design trends which defines outdoor marketing as on 2024.

The Rise of Neon Signboards:

Neon signboards have started to return back in the trend now and will continue until 2024. These catchy bright and colorful signboards catch the eye and create a nostalgic feel that crosses generations. Goodbong is using neon signboards in our exterior ads to make an unforgettable statement and compete against others with outdoor advertising.

Embracing Modernity in Outdoor Advertising:

In this fast-paced world, advertising is such a trend that it needs to be updated from time to time by modern trends and new technologies. Goodbong is modernizing how of outdoor advertising I designed, with new design experiences and materials translated into visually attractive signboards. That said, by being proactive, we can keep our outdoor marketing campaigns up-to-date and interesting to our targeted market.

Incorporating Technology into Signboard Designs:

Technology is heavily influencing the future of advertisement and this includes signboards as well. Goodbong is the leader by far in adding technology to our boards with things like QR codes, Augmented Reality (fancy word), and digital displays. It gives us an option to interact with our audience in a way that no other service does and make it one of the memorable experience for them.

Outdoor Marketing — The Green Revolution!

As the world is getting extremely green, similarly the  custom shape signage  revolution is making its way in outdoor marketing. At Goodbong we are passionate about sustainability, and hey some of the work on here even is printed to eco-friendly materials as well! Supporting the green revolution can help to lower our carbon footprint while also persuading eco-minded consumers, who find confidence in organizations that are committed to sustainability.

Targeted Signboard Campaigns via Data Utilization

One of the keys to modern advertising is data, which gives companies the ability to produce personalized campaigns that speak directly to their desired audience. By using data, Goodbong is analysing consumer behaviour trends and preferences to activate fully customized sign board campaigns that are relevant and drive results. Through the use of data we ensure our work in outdoor marketing is working and actively benefiting our brand with results.

Overall, the world of advertising is ever-changing and here at Goodbong we strive to keep up-to-date with design trends in order to produce influential outdoor marketing campaigns. Innovations that include neon signboards, modern design techniques; technology drives in marketing and Strategy of Sustainability and Data Research can help us reach out to audiences so innovatively, that they would remember us for a very long time! We are excited to take our outdoor advertising initiatives in 2024 and beyond, innovate, and influence Goodbong.